An artificial intelligence created to “Westernize” the accent of call center employees and “avoid discrimination”

To “avoid discrimination”, Sanas offers employees to mask their accent using artificial intelligence. A disturbing practice.

In Silicon Valley, the young company Sanas has developed an artificial intelligence aimed at “Westernizing” accents, reports this Thursday, August 25, the British daily The Guardian.

The device is particularly aimed at call centers in Africa or Asia, where employees are regularly victims of disrespect from customers, according to Marty Massih Sarim, current boss of the company.

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